Bridging the gap between strategy conceived and strategy executed.
I work with businesses and brands of all sizes to clarify their purpose, find their voice, understand and connect with their customers, define their goals, and elevate their brand through Marketing and Communication.
Sounds can create stories.
Sounds can create stories. The idea behind my sound design is to create one that is as immersive as possible. I aim to do so by using avanced sound effects, recording my own voice and creating my own effects, layering different textures of sounds, and creating unique and everchanging atmospheres.
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What languages do you speak ?
I'm a native french speaker, and can speak English fluently.
What's your Strategy process ?
Stage 1 : Connecting Emotions
Who/what is your brand ? What are its competitive advantages and benefits ? What does your target market thinks of you ? How does your brand should be perceived externaly ? Together, we dive deep in these questions.
Stage 2 : User Profiles & journeys
Together, we start by diving deep in getting to know your customer better. We create user profiles and journeys, that encapsulate your customers needs, pain points, and stories, and how they interact with your brand.
Stage 3 : Your goals
What's your version of the story ? What goals will drive the most impact & results ? How to prioritize ? We answer these questions together, to later connect your business goals to the needs of your customers.
Stage 4 : Brand Attributes
Brand attributes are characteristics that describes the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality and physical traits through imagery, communication, actions, and assumptions. Attributes are what allow us to identify brands.
Stage 5 : Matching
Together, we gather and match the data to align your business goals to the needs of your customers, to generate ideas, features and solutions.
What's your Web Design process ?
The Game is a robust, highly collaborative process I have developed to deliver projects that win, every single time.
Stage 1 : Pre Game
1. Content development : What is the content that will help us achieve the goals we've set in the strategy part ? What needs to be on the website ? I do the copywritting.
2. Wireframes : Great paintings often start with sketching. Wireframing is a visual translation of content and structure in the framework of an interface. They allow me to study the effectiveness of a website and make numerous fast decisions, that will support the end product ( the fully developed website).
Stage 2 : First half
Now that the thinking, writing, and sketching has been done, I can fill it in with our best creativity. I add colors, images, typography, layout and more.
Stage 3 : Half Time
Time to slow down. I don’t have all the answers, I'm imperfect, and I know it. Before the design gets developed, we examine together what could be changed.
Stage 4 : Second Half
1. Development : No need to bring another external service provider. I take care of it by developing a clean, SEO friendly, well organized, responsive website.
2. Launch : Let’s make this champ live. We make sure everything runs the way it should, set up the analytics & more...
Stage 5 : Post Game
In this phase I give you complete control. I equip you with all the tools and informations you need to make sure everything continues to perform the way it should, and that you can update anything you’ll need to in the future, all in a easy to use package.
Where do you live ?
I'm located in Toulon France.
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